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Should I seek out a Concierge Physician or an Advocate

Concierge medicine (also known as retainer medicine) is a relationship between a patient and a primary care physician, usually an Internal Medicine doctor, in which the patient pays an annual fee or retainer. This may or may not be in addition to other charges. In exchange for the retainer, doctors provide enhanced care, including principally a commitment to limit patient loads to ensure adequate time and availability for each patient.

We, and Advocates in general, are not physicians.

If you have a physician, either a general practitioner or internal medicine doctor, available to you, and you are completely satisfied and comfortable with his or her service, you may not need an Advocate. However, if an unusual or complicated health issue arises, and you want to ensure you are being referred to the best possible practitioner or facility, then an Advocate can be of immeasurable help.


Advocates may come from a health care background, such as nurses, or others who have significant experience working in the health care delivery industry. No matter their credentials, they should be expected to be professionals.

Where do you start?


Too often people are left confused, scared and overwhelmed following a medical diagnosis, emergency or a significant life change, and searching desperately for information and support. True North brings years of experience to bear on any problem the healthcare system can present. Through careful research and education, we will empower you to navigate the system and make well-informed decisions.


Which specialists do you consult? What will insurance cover? What does the medical jargon mean, and what are the next steps in terms of seeking treatment, paying bills and making sense of it all?

Consider the 80/20 rule which says 20% of physicians range from excellent to world class, 80% are good to very good, and the final 20% are poor to criminal.

It's no to so much about locating to 80%, it's avoiding the bottom 20%. So then, when your very life is in the balance, how do you avoid calamity? How do you find your way to the best in class, and avoid a mistake that can be life long. Many, just like when trying to find a good roofer or auto mechanic, turn to well-intended family members, pastors, golf partners, or sometimes, just the next door neighbor. We know how to guide you to those, and then ensure they do their best.

I saw firsthand how difficult these choices can be when I was providing consulting services to patients and even insurance companies. I was responsible for evaluating patient treatment plans for effectiveness, and I watched individuals and families try to pick up the pieces and make huge decisions in the wake of tragic accidents and unexpected diagnoses. I also saw how the system can work to a patient's benefit when a Nurse Case Manager was involved.


I founded True North because I believe that every person, and every family deserve the best access to resources, information and advice necessary in making sound medical decisions. I also want you to know that you are not alone and that you have an experienced, compassionate team by your side.

Here are some of the many things we can do to help:

  • Locate the best physicians trained to address your problem; vet them, check academic credentials, experience, affiliations, and reputation. And provide you a number of options.

  • Intercede to speed up the time to your appointment.

  • Prepare you for you for your appointment, and/or accompany you if you would like.

  • Discuss and explain the physician's findings, tests performed, and recommendations.

  • Arrange for second opinions.


life and career coaching

Should I seek out a Therapist/Counselor or a Life Coach

Naturally, the decision to seek out a therapist or a life coach is a very personal one. Although life coaches and therapists occasionally help clients with similar problems, their work is not the same. In order to get the right kind of professional expertise, it is crucial to know which kind of guidance will serve you best. Life coaching isn’t simply a watered-down version of therapy. It is a dynamic discipline designed to help motivate and inspire people to achieve more than they believe is possible.

A life or career coach would be able to offer guidance:


  • Clarifying and achieving personal and professional goals

  • Creating business plans

  • Working to improve communication skills

  • Achieving financial independence and security

  • Achieving a work/life balance

  • Professional development

  • Starting a new business or growing a current business

A therapist, on the other hand, focuses their conversation on ways to:

  • Recover from past traumas

  • Explore why past relationships (business or personal) have been destructive

  • Work through depression or anxiety that affect your ability to function at home or work

  • Survive a divorce or loss of a loved one

How does Life & Career Coaching Work?

Life coaching typically works in a specific, structured format. First, you will work with your coach to define your vision, identify barriers and limiting beliefs and set challenging, but achievable, goals. Your coach will ensure that you are not settling for limited goals or being too negative as you assess your position by helping you calibrate your long and short-term goals against your core values.

Assessing your current position helps you and your coach measure your progress and identify current and potential obstacles. After this important step, you and your coach will review your resources and all courses of action available to you in order to create a plan of action.


You’ll then decide which specific steps you will take and when you will take them. You will prepare for potential obstacles and decide how to cope with them. At this time, you will ensure that each step supports your end goals, while your coach will help you stay motivated and track your progress.


If your plan needs modification at any point, your coach will help you with this as well, which will empower you to stay committed and on track toward your goals.





















A natural companion to Individual Coaching is working with corporate teams interested in developing and honing leadership skills, and creating cohesive teams, working in sync to a common purpose. Using Team and Leadership concepts developed by US Navy SEALS, we provide a day of fun and exciting experiential learning for groups of 30 or less.

Team Building & Leadership Development